Brands and corporates
Branded arenas to title sponsorship of a league, reaching young, mobile-first audiences in a setting they care about.
Sponsorship
Where Africa plays.
We run the tournaments, leagues, livestreams and communities that bring East Africa's players together, and give brands a credible way to be part of it.
406Mplayers in Africa in 2026
3Kenyan cities, live now
82%of African games revenue is mobile
Call of Duty: MobilePUBG MobileeFootballWomen's categoriesEnglish and Swahili commentaryNairobiEldoretMombasa
The players are already here. The structure around them is not.
Most of Africa plays on a phone, so a smartphone and a data bundle are enough to take part. What is still thin is well-run tournaments, professional production and sponsorship packages built for African audiences. That is the gap we fill.
406Mplayers in Africa in 2026, up from 370M in 2025
$1.98Bforecast games revenue in Africa, growing 11.9% against 6.1% worldwide
82%of that revenue comes from mobile
$75Mprize pool at the Esports World Cup 2026 in Riyadh, the largest in the sport's history
Sources: Newzoo and Carry1st, Africa games market forecast (Aug 2026); Esports World Cup Foundation (Jan 2026).
One platform, from the first match to the final.
Players come in through tournaments, leagues and venues. Audiences follow through livestreams, commentary and stories. Partners fund and benefit from the whole loop.
Game publishers
Launches that land locally, with tournaments, creator partnerships and community building around your title.
LaunchesTelcos and fintech
Co-branded events and bundles that tie data use and mobile payments to competition.
BundlesFederations, schools and government
Event delivery, production and training that help build a lasting local ecosystem.
DeliveryBehind every package: live event production, English and Swahili commentary, creator partnerships, and clear reporting you can show your board.
From a lounge in Eldoret to a global stage.
Talent is everywhere. The route up is not. We are building it, one level at a time.
Community play
Open play in lounges and online. Anyone can enter.
City competition
Nairobi, Eldoret and Mombasa leagues.
National stage
Kenya's qualifiers and finals.
Regional stage
East and Central Africa, then the continent.
Global stage
Kenyan teams are already winning abroad.
Kenya is moving from taking part to hosting.
The Global Esports Federation has named Kenya its strategic esports hub in Africa. Nairobi has already staged the first PUBG Mobile Africa Cup finals and the East Africa finals of the Carry1st Africa Cup 2026.
- Up Against Hell took the East Africa title in Call of Duty: Mobile.
- Kenya's eFootball console pair reached the top four at the FIFAe Continental Championship in Casablanca in their first season.
- About 13% a year is the growth Mordor Intelligence expects for Kenya's gaming market, among the fastest in Africa.
The arena stays open.
Women are joining African esports in growing numbers, but still report discrimination and the high cost of equipment. We want to build a route in and a route up for women, girls and players outside the big cities.
Women's and girls' leagues
Equipment access
Women commentators and creators
Hiring that reflects our players
Featured project
Road to the Dome
The Gametropolis esports experience inside Nairobi's 2026 Christmas City programme, with a Safaricom sponsor plan built around it. Turn the city's lights into a scoreboard.
Ask about the sponsor package
Starting in Kenya's three biggest gaming centres.
Nairobi
Now
Eldoret
Now
Mombasa
Now
Uganda, Tanzania, Rwanda
Next
East and Central Africa
After that
Looking at gaming and esports in Kenya? Let's talk.
Brands, publishers, telcos and institutions: tell us what you want to reach and we will come back with a plan.